Dated: February 1, 2019
I. Information LocaLyfe Collects
A. Personal Information and Non-Identifying Information
There may be portions of the Website and Services, for example directed contact forms to communicate with us, where we ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you (“Personal Information”). Personal Information includes, but is not limited to, your name, username, phone number, email address, home or business address and any other information that you decide to provide LocaLyfe with that could be used to personally identify you.
We may also collect other information that you provide that does not identify you (“Non-Identifying Information”). Non-Identifying Information includes, but is not limited to, your zip code (on its own), gender, age, and individual apartment and neighborhood preferences. Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your viewing preferences).
We may also combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other users to attempt to provide you with a better experience, to improve the quality and value of the Website and Services, and to analyze and understand how the Website and Services are used.
B. Log Data
When you visit the Website, whether you are logged in or just browsing without logging in, our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your Internet Service Provider (ISP); your computer’s Internet Protocol (“IP”) address, browser type, and operating system; referring/exit pages; clickstream data; pages of the Website that you visit, the time spent on those pages, information you search for on the Website, access times, and dates; and other statistics. We use this information to monitor and analyze use of the Website and Services and for technical administration of the same, to increase the functionality and user-friendliness of the Website and Services, and to better tailor each of them to our users’ needs. For example, some of this information is collected so that when you visit the Website again, it will recognize you and provide you with more relevant recommendations. In addition, we may use this information to serve advertisements and other information appropriate to your interests. We also use this information to verify that visitors to the Website meet the criteria required to process their requests.
We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze, and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.
II. Collection of Information
A. Collection of Personal Information and Non-Identifying Information
When you access content through the Website and Services, you will be accessing a server operated by or on behalf of LocaLyfe and not your personal computing device or other hardware. The Website and Services will not at any time expose any files or personal information on your personal computing device or other hardware to LocaLyfe or other third parties or otherwise enable LocaLyfe or any other third party to have direct access to any of the files or personal information on your personal computing device or other hardware.
Please note that if you use any bulletin board, chat room, comment posting feature, or other public communication service, forum, or feature offered through the Website or Services, or post any information available for viewing by other End Users, any of the information that you share will be visible to other End Users. The information that you make available can be read, used, and collected by other End Users to send you unsolicited messages outside of the Website and Services. LocaLyfe is not responsible for the manner in which the Personal Information that you decide to share will be used by other End Users.
B. Collection of Log Data
Log Data is collected automatically by the Website servers and related software. Because the Website automatically collects Log Data for all visitors and End Users that visit the Website, your Website session will be tracked. Because we do not match Log Data with Personal Information, you can remain anonymous in public areas of the Website. You can browse those areas of our Website without entering any Personal Information and, therefore, remain anonymous during your visit.
Additionally, in some of our email messages, LocaLyfe may use a “click-through URL” linked to content on the Website. When an End User clicks onto one of these URLs, the End User will pass through our Web server before arriving at the destination Web page. LocaLyfe tracks this click-through data to help us determine End User interest in certain subject matter and measure the effectiveness of these End User communications. You can avoid being tracked in this way by not clicking text or graphic links in emails from LocaLyfe.
Finally, we may use tracking tools: (i) to advise us of what parts of the Website End Users have visited, (ii) to measure the effectiveness of any searches End Users perform on the Website, and (iii) to enable us to send emails in a format that End Users can read and tell us whether such emails have been opened in order to ensure us that we are sending messages that are of interest to End Users.
III. Use and Sharing of Information by LocaLyfe
The End User information that LocaLyfe collects may be added to our databases and used for business purposes, including for marketing and promotional purposes, for a statistical analysis of End Users' behavior, for product development, for content improvement, or to customize the content and layout of our Website. In addition, LocaLyfe will, on occasion, send emails to you about our services or third-party products. If you do not want to receive email from us, visit the “Opt Out” or “Unsubscribe” link at the bottom of any LocaLyfe email to remove yourself from continued receipt of email messages.
LocaLyfe’s policy is not to share the End User information it collects with third parties other than as specified below, or where an End User explicitly requests that we share its information with a third party. We may share End User information with third parties under the following circumstances:
A. Information Provided by End Users who are NOT Service Providers
We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Services, share information with you about Service Providers, complete your transactions, and respond to correspondence from you. We also may share your Personal Information with our marketing partners to enhance our ability to reach the types of people most interested in LocaLyfe. We may use your Personal Information to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you.
If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications.
B. Business Partners and Service Providers
We work closely with certain business partners and service providers and we may provide End User information to our business partners and service providers so that they can offer or provide services to you. For example, we may provide End User information to our business partners or other trusted entities for the purpose of providing you with information on goods or services we believe will be of interest to you. We may also employ third party companies and individuals for any of the following: to facilitate the Website or Services; to provide the Website or Services on our behalf; to perform related services, including without limitation, maintenance services, database management, fulfillment, web analytics, and improvement of the features or functionality; or to assist us in analyzing how the Website or Services is being used.
C. Business Transfers
As we continue to develop our business, we may buy, sell, or share assets in connection with, for example, a merger, acquisition, reorganization, a sale of assets, or bankruptcy. In such transactions, information about End Users generally is often a transferred business asset. In the event that LocaLyfe itself or substantially all of LocaLyfe’s assets are acquired, information about our End Users may be one of the transferred assets.
D. Compliance with Law and Protection of LocaLyfe and Others
We may release End User information when we believe, in our sole discretion, that release is appropriate: to comply with the law, including but not limited to, in response to a subpoena served on LocaLyfe; to enforce or apply the Agreement, including the Website Terms of Service and other agreements, rules, and policies; to protect the rights, property, or safety of LocaLyfe, our End Users, or others; or to prevent activity that we believe, in our sole discretion, may be or may become illegal, unethical, or legally actionable (including exchanging End User information with other companies and organizations for fraud protection).
E. Aggregate Site Use Information
We may release aggregate End User information (without revealing any Personal Information about you) to advertisers and other third parties in order to promote or describe use of the Website or the Services.
IV. International Transfer
We are very concerned with safeguarding your information. We employ administrative, physical, and electronic measures designed to protect your information from unauthorized access. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Website in the most expedient time possible and without unreasonable delay, as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
VI. Children's Privacy
This Website does not knowingly collect personal information from users under the age of 13. If you are under the age of 13, you are not permitted to use the Website or to disclose Personal Information using the Website. If we learn we have collected or received Personal Information from a child under 13, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at contact@LocaLyfe.com.
VII. Statement Regarding the GDPR
VII. Contacting Us